Masson Group attended IFT (Institute of Food Technologists) 2012 held in Las Vegas USA during June 26 to June 28.

      During this exhibition, we received visitors from various countries such as America, Argentina, Peru, Mexico, Guatemala and Australia, among whom there were old customers as well as new customers with cooperation intention. Masson’s sales and technology staff promoted products such as cake gel, emulsifiers and baking series which had gained huge attention from visitors. Instead of talking in emails, customers’ questions and feedbacks were well replied directly through the face-to-face meeting, which enabled us to further solidify our relationship with customers. According to the inquiry statistics, customers were interested not only in distilled monoglycerides but also in mono diglycerides, PGMS, PGE and Span 60, etc.

      The theme of this exhibition is the trend of world food science and technology – being natural. By visiting booths of large international enterprises, we had leant more about this trend, which allowed us to contribute to Masson’s development strategy with ideas and suggestions. We will keep on working on improving our R&D strength to deal with this changing market so that we can consolidate our share in North and South American market as well as in the whole wide world.